“Within a fast changing media landscape and ever-increasing converging technologies one needs to touch base with “the expert” now and then. With Philippe, you choose for the fast-track approach with a focus on the core issues at stake. With his experience and great knowledge on web 2.0, he demystifies the world of Social Media.” October 16, 2007. Dirk De Muynck, Director Communications, European Transport Forum
Social Media Workshops
These half day or full day workshops on the use of social media for business communications are especially tailored for communications and marketing professionals.
Possible workshop topics:
- Social Media & Internal Communications
- Social Media and External Communications
- Social Media & Crisis Communications
- Corporate Blogging & RSS
No "bits& bytes" but plain English (or French or Dutch) will be used to give you a hands on start with these new concepts & technologies.
The objective of the workshop is to give you enough information and experience so that you can feel comfortable using and implementing these concepts & tools in your communications/marketing mix the same day.
All participantreceive a free copy of the e-book "The Business Case for RSS" and a hand out of all material filled with useful links to get started.
- Workshops are limited to15 trainees in order to give each participanttheattention they need.
- Participants need a basic understanding of the internet and should be regular PC users.
- Training can be given in Dutch, English or French
Workshops can be given at a location of your choice (at your company or organisation) or I can organise one close to where you are. I give regular training courses of one day through Kluwer Education as well. Please check their website for details.
Recent workshops:
- Training 13 PR consultants at Leads United, a leading Belgian PR Agency
- Training 40 Librarians (2 day workshop) at the Association of International Librariansin Geneva
- Training 15 PR Consultants at Outsource, a leading Belgian PR Agency
- Training of 6 PR Consultant at IntroIberica, a leading Spanish PR Agency
- Kluwer Training "Web 2.0 & Internal Communications"
- Kluwer Training "Web 2.0 & External Communications
Having attended a number of conferences and workshops, I particularly valued the fact that Philippe is actually very passionate about the topic of corporate blogging. While subjects limited to technology often provoke a rather dry approach to avoid leaving an impression of bias with the audience, this workshop took into account the social, cultural and of course the commercial backdrop and showed that this development in web communications is merely part of a broad paradigm change in society - an aspect which would be fatal to ignore. So rather than presenting a checklist of pros and cons, Philippe showed what great opportunities exist, and how to circumnavigate potential challenges in implementing them. In short - Philippe's workshop was ideal for those who actually want to leverage the new communications channels for the benefit of their organizations.
A. Hoppe, Central Web Team, World Health Organisation, Geneva.
E-mail me for more information.
