IBM says: "Blogging means business".

OK, I am not the most objective one when it comes to covering IBM but you have to admit, this is a pretty clear statement from IBM's leadership. You can see a double interview on the website of IBM where Harriet Pearson and Willy Chiu, two IBM senior executives discuss the power of blogs and why they believe blogging means business. As to the fact that neither of them have their personal blogs... Neville Hobson makes a good point on his blog. And who knows, maybe they'll start one soon.