Wine Marketing through Blogging; great ROI

Hugh Macleod tells more about the results of his influencer campaign for Stormhoek wine. In short, he mailed about 100 bottles of wine to UK based bloggers to see what happened... He now reports on the results stating that "Blogging doubled Stormhoek sales in less than twelve months."

 

Sending free samples to bloggers and including them in a product launch campaign works as we have also seen with the Nokia N90 campaign. But could it work for any kind of product? I guess since you can find a blog on any possible topic nowadays.

 

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