Majority of PR Agencies in Brussels do not use RSS

The majority of PR agencies based in Brussels do not use RSS feeds to inform their clients or the more than 1000 Brussels based foreign press correspondents...

It took me just a couple of hours to check the websites of about 25 PR agencies. These range from the local - better known - Belgian PR shops to the Brussels offices of the Top 10 worldwide agencies. All are member of the Belgian PR Center.

Of the 25 agency sites I have visited only Weber Shandwick and Edelman PR are using RSS feeds. Most sites who offer press releases of their clients on their site do so either in simple text or provide a downloadable PDF document. Just 5 of them offer to keep you up to date by e-mail subscription.

Now I am not saying that everyone should start using RSS on their website... But if you are in communications, are labeled as a Consultant and have a potential target of more than 1000 reporters, then yes, you should be using the latest technology for yourself and your clients. What is striking is that most of these agencies have an "online PR", "e-Communications" or "Information Technology" practice or are at least offering services labeled as such...

A couple of websites were even hard to find with a Google search and didn't rank very high, even when typing in their agency name and the term "public relations"... If they just would know what a blog could do to their ranking...  This shows that the PR industry (of which I am part) still has a long way to go when it comes to online communications.

Comments

[Fred]

Nice idea with this site its better than most of the rubbish I come across.