New book on RSS, new survey and book review

Rok Hrastnik at Marketing Studies and author of the ebook "Unleash the Marketing and Publishing Power of RSS" just announced that he will soon release his 2007 updated version.

I am lucky, I'll be able to get a look at the draft but for those of you who have not read his book yet it is definitely one to look out for. Rok is the European specialist on the topic of RSS and gets down to the practical marketing application of this technology.

Next to his book he also runs a survey for the moment looking at RSS usage in companies. Check it out if you have 5 minutes. Also if you happen to be using RSS successfully in a marketing/PR context then please let him know. He's still looking for good case studies.

(You can download a Conversationblog sponsored white-paper he wrote some time ago on this blog.)

I recently wrote a review on Debbie Weil's "The Corporate Blogging Book". Probably not as objective as reviews should be since I was interviewed for her book but still...

Here again the author goes down to the practical stuff and asks the right questions. And Debbie has the right contacts to get the good case studies on blogging which are so dearly needed.

By coincidence it is exactly what I found missing a bit in Debbie's book (about RSS) which will be covered in Rok's book + they know each other so... Looks like these books go full circle together.

Technorati : blogging, book, corporate blogging, debbie weil, marketingstudies, poll, review, rok hrastnik, rss, survey