European Communications Summit - July 2 & 3, 2009

This week I'll be speaking at the European Communications Summit organised by the European Association of Communications Directors (EACD) of which I am member since the start a couple of years ago.

The agenda is full with top keynote speakers like my ex-colleague Mike Wing, Vice President, Strategic and Executive Communications & the man behind the latest and very successful "Smarter Planet" communications campaign of IBM.

Mike Wing, IBMThe funny thing is that Mike and I have been colleagues at IBM for about 10 years and never really met in person. This will be the occasion to catch up in real life...

I'll be talking about how we're taking the first moves at Van Marcke Group to implement social media both for internal and external communications. I'll also touch upon the differences and/or similarities between a B2B and B2C approach/market.

Next to the interesting sessions with top communicators it is always nice to catch up with other colleagues from the profession. I am looking forward to meet again with Médard Schoenmaeckers, Head of Media Relations, Syngenta and Dirk de Muynck from Volvo Group among many others.

From a more personal angle I'll definitely be at the session by Jon Worth from the Atheist Bus Campaign, one of the most successful and daring NGO campaigns ever.

I also set up a TweetUp during the conference. You can find the invitation here and if you're on Twitter and coming at the conference, please sign up and let's meet.

The conference will be covered on Twitter, not only by myself but by several other people present. You can follow the updates by searching for the hash tag #ecs or right on the conference's Twitter page here.

If you come, looking forward to see you there !

Comments

[Jon Worth (aka Atheist Bus)]

Thanks for the link! I look forward to seeing you at the event... Due to my invite being rather last minute I will only be there from lunchtime until the end of the day Thursday (I have other commitments I cannot move on Friday) but you're most welcome to ask me whatever questions during the session or before or afterwards.

It's also little known but most of the web strategy for the UK atheist bus campaign was done from a spare room in a flat in St Josse in Brussels... :-)